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Saturday, November 18, 2006

Jewelry Buying Guide


Whether you're shopping for bracelets, earrings, or necklaces, it's important to select versatile, high-quality jewelry. Look for the fineness marks in precious metals to ensure their quality and durability.

Silver
For silver jewelry that will last, choose durable sterling silver. Blue Nile offers only sterling silver, so your gift won't wear down to brass like silver plating can. Silver is very affordable, and many of the sterling silver bracelets, key rings, and cuff links at Blue Nile can be engraved for a truly personalized gift.

Pearls
For the most beautiful pearls, the most important thing to look for is a high to medium luster grade. Luster gives a pearl that deep, reflective look only pearls are known for. Also, for a smooth appearance, choose pearls with a surface grade of flawless to lightly spotted. At Blue Nile, you'll find pearl jewelry that upholds these standards. And pearls make the perfect gift. The classic pearl necklace - an Akoya princess-length strand - is an essential for every woman's wardrobe. And for an affordable gift for any occasion, she'll love Freshwater pearl stud earrings.

Gold
For beautiful gold jewelry, look for 18k gold. It has more beautiful gold color than 14k, but more strength and durability than pure 24k gold. Our gold jewelry is all 18k gold, but may include 14k gold accents, clasps, or posts in instances where strength is essential. Choose a beautiful 18k gold Byzantine necklace and matching bracelet for a gift she'll love to wear - and she'll think of you each time she puts it on.

Platinum
Choose only the finest jewelry-grade platinum with 95% purity. Our platinum jewelry includes 95% pure platinum, and 5% alloys of metals to increase the metal's beauty and durability. We set all loose diamonds in our engagement settings with the strength and security of platinum prongs. For a gift she'll love, choose stylish platinum hoop earrings or a classic platinum woven necklace.

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